Helping tell that story are the new labels: sporting elegant script on textured, white paper, the new-look is tactile and understated. While the feel is traditional, the design is delivered in a wholly modern aesthetic, incorporating the best of both worlds, much like the wine itself with the Old World sensibility in a New World format. 

Aiming to be equally at home on bistro tables and wine shop shelves, the focus for Vinum is also to offer a major value proposition, as many of the details are similar to that of the premium Terroir range from Radford Dale. Similar or identical vineyard sites as well as viticultural practices and winemaking techniques are being employed. The delivery however is less cerebral and more about drinking pleasure. 

De Klerk says that even though they work with moderate alcohols they are still able to achieve good fruit weight due to site selection. “We're in a fortunate position that we can source from a lot of different vineyards. Old vines tend to give you intensity without bulk, a built-in concentration. You're not forced to pick super ripe. We also work with younger vineyards and here we focus on extracting the right kind of phenolics and flavour compounds in a gentle way, generally incorporating whole berries."

At its core the Vinum range respects the inherent character and fruit purity of the single cultivars, and the hands-off winemaking allows this to shine through.

Refreshing, distinct and offering rewarding drinkability, the new Vinum wines all represent remarkable value and a degree of individuality uncommon at this level.