Ripe for the times.
Value, authenticity and elegance; Radford Dale Vinum’s new lease of life.
Radford Dale’s Vinum began with two of the Cape’s most celebrated grapes, Chenin and Pinotage. Building on this legacy the range has now been expanded to incorporate four other wines, a chardonnay, gamay, grenache noir and a pinot noir.
“The new Radford Dale Vinum range retains its historic focus on the Cape's heritage grapes,” commented Jacques de Klerk, head of winemaking and viticulture. “To this we are adding a selection of other varieties that combine a focus on what we believe the Cape has the potential to excel in as well as grapes we have a particular affinity for.
“The three things we believe are the basis of fine wine expression: variety, terroir, and vintage and we aim to showcase this with the new Vinum wines too.”
In terms of positioning De Klerk says they have taken those principles and added earlier drinking pleasure as he says he wants the wines to be both intriguing as well as rewarding.
comment from Alex and Jacques...
“Hugely enjoyable to drink, the Vinum range is at the intersection of individualism, value and quality. The range continues our quest for producing, honest, authentic wines that that feel natural rather than contrived.”
“When someone opens a bottle of Vinum we want them to have no doubt about who made it. Our wines are distinct and are characterised by their restraint and elegance.
Jacques de Klerk
Head of Winemaking and Viticulture
Helping tell that story are the new labels: sporting elegant script on textured, white paper, the new-look is tactile and understated. While the feel is traditional, the design is delivered in a wholly modern aesthetic, incorporating the best of both worlds, much like the wine itself with the Old World sensibility in a New World format.
Aiming to be equally at home on bistro tables and wine shop shelves, the focus for Vinum is also to offer a major value proposition, as many of the details are similar to that of the premium Terroir range from Radford Dale. Similar or identical vineyard sites as well as viticultural practices and winemaking techniques are being employed. The delivery however is less cerebral and more about drinking pleasure.
De Klerk says that even though they work with moderate alcohols they are still able to achieve good fruit weight due to site selection. “We're in a fortunate position that we can source from a lot of different vineyards. Old vines tend to give you intensity without bulk, a built-in concentration. You're not forced to pick super ripe. We also work with younger vineyards and here we focus on extracting the right kind of phenolics and flavour compounds in a gentle way, generally incorporating whole berries."
At its core the Vinum range respects the inherent character and fruit purity of the single cultivars, and the hands-off winemaking allows this to shine through.
Refreshing, distinct and offering rewarding drinkability, the new Vinum wines all represent remarkable value and a degree of individuality uncommon at this level.
Please contact Tom Prior at firstname.lastname@example.org